Intelectual outputs

IO1 – International Sales Management in Agri-food Sector Curriculum

The SMaRT starts it work on the curricula on Sales management in Agri-food sector to empower such market intermediaries with a need analysis, which consist, on one hand, in a secondary research to better circumstantiate all the different issue and aspects of the topic and define more specifically the focus of all single sections of the curriculum to be developed. On the other hand, a field analysis is carried out through the organisation of series of focus groups with SMEs representatives and students to identify the skills needs. The results of both activities allows to advance in the definition of content, structure and model for the new curriculum. The respective reports will be uploaded sucessively:

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